-Industry News2019-09-02
On August 27, 2019, the Bryanston store of the aesthetic life designer brand YOYOSO opened in Johannesburg, the capital of South Africa, the internationalization process of brand opened a new chapter!
South Africa is located in the southern hemisphere. It has the reputation of “the country of the rainbow”, bordered by many internal countries in the north. The middle is a shipping anchor in the Indian Ocean and the Atlantic Ocean. The Cape of Good Hope route, which is in its southwestern, has always been one of the busiest sea passages in the world, known as the "Western lifeline of the sea." The unique geographical location and abundant resources make South Africa the most developed country in Africa today. Johannesburg is the largest city in South Africa and is known as the “Golden City”. It is the economic, political, cultural and tourism center of the Republic of South Africa and a world-famous international metropolis.
The grand opening of YOYOSO's Bryanston store marks the successful development of the brand in the South African market and provides a good foundation for the brand to take root in South Africa and develop in South Africa. YOYOSO believes that the South African market has unlimited development space. The “5000 fashion items, 500 new monthly items” will bring different consumption experiences and shopping fun to local consumers. At the same time, it will help the development of the local department store industry.
YOYOSO has more than 1,000 stores worldwide and has successfully established in more than 30 countries, including China, Malaysia, Philippines, Australia, New Zealand, Mexico, Bahrain, Brunei, Georgia, Kuwait, India, South Africa, Hungary, Mongolia, Brazil, the United States, Guatemala, Ecuador, France, Russia, Iraq and other countries around the world.
In the future, YOYOSO is looking forward to let more consumers know about fast fashion department stores, and pass the fun brought by fast fashion department stores to more consumers around the world.